Longitude podcast, Episode 3: Interview with Alison Tattersall - Longitude

Longitude podcast, Episode 3: Interview with Alison Tattersall

In this third episode of Thought Leadership Insights, we speak to Alison Tattersall, Corporate Marketing Director at Barclays Bank, about the crucial role thought leadership plays in their overall marketing strategy. From digital-first and custom content, to smart activation strategies and essential metrics for tracking ROI, this rare glimpse into the world of global marketing at one of the world’s largest banks is essential listening for all senior B2B marketers.

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Listen to our other podcasts:

Episode 1: Thought leadership trends and predictions 2017

Episode 2: The power of thought leadership

 

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